Our Mission: Making the world a little better with every purchase
donista was founded to turn conscious consumer behaviour into a tool for positive change. Together with you, we transform the everyday into something meaningful.
Our Mission
We turn everyday online shopping into a force for good. donista makes it possible to generate donations with every purchase at no extra cost – for sustainable, social and humanitarian projects.
Doing good should never be a question of budget.
Our Mission in Detail:
Creating access to social engagement for everyone
Redirecting marketing budgets meaningfully
Motivating users to become conscious consumers
Making donating simple, transparent and fun
Building trust and impact through community & gamification
Our Vision
We want to become Europe's leading platform for social shopping. Our vision is a world where every purchase has a positive impact on society – whether professional or personal, online or offline.
Our goals by 2027:
- 1.1 million active donistas in Europe
- 2.Over €5 million in donations generated
- 3.Our own educational projects for children worldwide
- 4.Integration of ESG scores, impact tracking & community features
Values that guide us:
- Common good before profit
- Transparency before greenwashing
- Participation before paternalism
- Empowerment instead of barriers
What makes us special
Every click counts: no extra effort for users
Donations without spending your own money: funded entirely by existing advertising budgets
Fairness: at least 50% of revenues go to charities
Community approach: donistas as a movement, not just a platform
donista is a not-for-profit organisation with a clear commitment to fairness & impact.
🛍 Popular shops, real impact
Shop & do good – effortlessly
Discover our most popular shops and turn every click into a small donation for a good cause.
🗣 What our donistas say:
Finally a way to make a positive difference with my online purchases – effortlessly!
– User Lisa
For us, donista is more than a shopping tool. It's a social statement.
– Shop partner
Become part of our mission!
Whether you're a user, a company, a shop or an organisation – together we're shaping a new, social shopping experience.